We live in an age where information slams us every day. News, factoids, blog posts and personal opinions vie for our time. We seek truth, real stories and knowledge that will enrich our lives.
In the midst of these distractions, our communication and the story we deliver must be more direct than ever. When you talk to a customer, what are you saying? Do you articulate a clear vision to potential clients? Is your story off track? Let us help by giving a few tips on crafting your own story.
Fact: After a presentation, 63% of attendees remember stories. Only 5% remember statistics*
Life Before Your Solution
Your product or service serves the public good. It addresses a pain point in life. It makes life easier and more profitable. Talk to people and ask them what life is like right now. Ask them about their problems, pain points and struggles. Then tie in how your product can bring relief and solution. When you tell a story it is important to engage and bring in your audience. You set up your own story to be told by talking about the customer’s current state before they met your company. You want your story to resonate with customers so bring them in by talking about what life is like right now before your solution.
A Relatable Story
After you know what life is like right now for your clients, you have an understanding of their struggles and problems. Now it's time to tell your story. Your story should have struggles and pain points similar to theirs. If not, then take time to listen and come back. Before you opened the doors of your business you should know what problem you are solving. Tell your story about how you solved the problem. Make sure it is a big story. Talking about small clients or tough clients is one thing. But numbers speak for themselves. Tell a relatable story with real risks and rewards at the end. Show some passion when you tell this story. There should be a bit of entertainment value in your story. No, it does not need to be a screenplay with excellent dialog. It needs to be sincere and passionate.
This is also a good place to bring up any data you have. Customers want to see proof and tests. A second story behind the first one works if there is data to back it up. Facts and research sway customers attitudes towards the story. But the story itself is key as it will be remembered with the facts only validating your tale.
Life After Your Solution
One more story needs to be told. It is a vision of what life can be like with you. Bring it home with data from your relatable story. Make sure to put emphasis on the pain points and solve each one. Prepare for common objections. You should know what customers will object to and prepare for it. Problem solving is what your company does. Share what your company can do with the client. It is important to bring in the customer as it should flow more like a great conversation story and less like a lecture from a professor. Help your client see the vision. Paint your solution in bold colors.
We Can Help You Craft Your Story
Tealix Design helps tell your business’ story visually and digitally. Tealix provides everything from Branding, Logo Design, Web Design, SEO, Copywriting services and Videography. You can find several of our case studies here. http://www.tealix.com/case-studies