When it comes to designing anything from a website to a pair of shoes, one of the most important aspects of the process is color. Choosing the right color palette can mean the difference between having a website that has "WOW" factor and one that doesn't stand out at all.
A quick internet search on the subject will present you with hundreds of books, guides, blogs and lectures on the topic of color. In college, designers take classes focused entirely on color theory. Yes, there is actually a science behind color! I'm not sharing this information to overwhelm you, not at all. I just want to share with you why I am personally so passionate about color palettes.
To do this I am sharing 5 of my own personal favorite websites for making the search for the right color palette so much easier.
Because I am obsessed making things easier as much as I am with color, I sorted these websites based off the level of difficulty in using. The first few practically pick the colors out for you and the last two require you to have some working knowledge of color codes. If you happened to be tilting your head as you were reading the last few words of that sentence, do not worry! I will go into those details way down at the end of this blog. You can spend some time learning about color codes or just use the first few sites. It's entirely up to you!
1. Design Seeds - design-seeds.com Run by Jessica, Design Seeds is a website I use for quick inspirations when I need to decide on a color palette. Jessica uses the beauty found in nature to create wonderful palettes. Sort of a modern color journal, the website is constantly updating new color palettes alongside an image of whatever inspired the choices. The palette search lets you search by themes and the selections fit the general easygoing theme of the website. You can search for specific seasons, colors that match food or even the colors of succulents.
Created by Petr Stanícek, this website is similar to Coolors in that it will generate a color palette for you. Where it differs is that it has this nifty little drop down window that pops up when you click Randomize where it simply asks you to select one of 4 questions so that it can generate something nice for you. Visually, Paletton is one of my favorites thanks to the wonderful color wheel and color palette that occupy almost the entire page.